RocketX

Designing Boldness for Scalable Growth

As a member of the RocketX design team, the focus was on revitalizing the brand to better reflect the company’s bold and innovative approach to scaling businesses.

Following a comprehensive brand refresh and the creation of a detailed brand book, the goal was to translate the refreshed identity into impactful, customer-facing materials that communicated RocketX’s mission to accelerate the growth of scale-ups.

The core directive was to embody the essence of boldness in every design.

V

Visual Design

2021 - 2023

Process

Brand Refresh & Brand Book Creation

Collaborated with the design team to refresh RocketX’s brand identity, ensuring alignment with its values of innovation, boldness, and sustainable growth.

Developed a comprehensive brand book outlining updated guidelines for typography, colour palettes, imagery, and tone of voice to ensure consistency across all touchpoints.

Designing Key Assets

Designed visually compelling presentations, pitch decks, and customer-facing materials that showcased RocketX’s bold ethos and unique value proposition.

Created templates and modular assets that maintained brand consistency while allowing customisation for various use cases.

Ensuring Brand Implementation

Worked closely with internal teams to ensure the newly refreshed brand was seamlessly integrated across marketing, sales, and customer-facing channels.

Provided feedback and support to team members, ensuring all materials adhered to the bold aesthetic established during the refresh.

Outcome

Successfully launched a refreshed brand identity that reinforced RocketX’s position as a bold and innovative partner for scale-ups.

Delivered a suite of dynamic, customer-facing materials that clearly communicated RocketX’s mission and capabilities, contributing to increased client engagement.

The brand book became an essential tool for maintaining consistency and empowering teams to apply the brand with confidence, ensuring long-term alignment with the company’s vision.

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