ABOUT ME
With over 10 years of experience across brand, digital, and print design, I’m a multidisciplinary creative who thrives on shaping ideas into clear, functional, and lasting design systems. I’ve led projects for startups and scale-ups, built brands from scratch, and guided creative teams through complex challenges—with curiosity, structure, and heart. I take pride in being a creative generalist—whether it’s branding, campaign design, team mentoring, or presentation decks, I bring a wide toolkit, a hands-on mindset, and a drive to keep evolving as both a designer and a leader.
I care deeply about working with brands and companies doing something positive—for the planet, for people, or ideally both. For me, design should always serve a purpose, not just decorate. I believe in functional creativity: work that’s beautiful, yes, but also smart, useful, and human. I’m drawn to meaningful collaborations, and I aim to bring clarity, intention, and integrity into every part of the creative process.
How i work
01
Understand & Align
Every project starts with listening. Whether it’s a rebrand, campaign, or pitch deck, I make sure the vision, goals, and audience are crystal clear before anything is designed.
02
Define the Core
Once aligned, I explore creative directions that reflect the brand’s heart. This includes moodboards, concept sketches, messaging frameworks, and brand story building.
03
Design & Build
This is where the vision takes shape. I create everything from identity systems and web designs to presentations and marketing materials; always built with intention and flexibility.
Refine & Deliver
No good design is complete without iteration. I work closely with stakeholders to gather feedback and fine-tune every element until it feels just right.
Empower & Launch
From brand books to scalable design systems, I equip teams with tools and guidance to carry the work forward confidently and consistently.
Career
Apple
Senior Art Director
2021 → 2024
Netflix
Visual Designer
2019