DataSnipper
Designing for Global Recognition
As Design Team Lead at DataSnipper, I spearheaded a company-wide rebrand to position the company as innovative, future-facing, and human-centered. I built and led a multidisciplinary in-house design team of three, mentoring and guiding them across branding, digital, and marketing initiatives.
Beyond the rebrand, I drove the creative direction of photoshoots and video ad campaigns, including the large-scale NASDAQ campaign in Times Square.
I also established and managed an in-house studio and project-managed major digital campaigns, ensuring every piece of work consistently reflected and amplified the company’s bold new identity externally and internally.
Design Lead
Visual Design
2023-2025
Process
Leading the Rebrand
I led the full rebrand journey, creating a bold new identity that modernised the company while staying true to its roots in auditing and finance. From strategy to design system, I made sure the brand was not only future-facing but also scalable across every touchpoint.
Creative Direction Across Media
I brought the new brand to life through photography and video; shaping concepts, storyboarding, and guiding production. One standout moment was the NASDAQ Times Square campaign, where I developed the creative direction and visuals that introduced the brand on one of the biggest stages in the world.
Building the In-House Studio
I designed and built an in-house studio from the ground up. Beyond the physical space, I created the workflows for filming, editing, and content production, giving the team the ability to move fast, stay consistent, and produce work at a higher level than ever before.
Designing Digital Campaigns
From social campaigns and event branding to ebooks, print materials, and marketing visuals, I translated the new identity into every corner of the company’s communications. Each campaign was crafted to be engaging, functional, and unmistakably part of the brand’s bold voice.
Outcome
The finished restaurant reservation app became a user-friendly and visually appealing tool that greatly improved customer satisfaction.
Patrons could easily view menus, make reservations, and manage their bookings seamlessly, contributing to a smoother and more enjoyable dining experience.
Consequently, the restaurants saw an increase in reservations and customer retention, with the app playing a crucial role in their overall service delivery.
