Branding Designer

Merging Legacy with Modern Fashion Tech

As the lead designer, the goal was to execute a comprehensive brand refresh for Colect, a customizable and modern B2B webshop and sales app.

The refresh needed to honor the company’s established history while signaling its evolution and alignment with contemporary trends in the fashion industry.

The central concept was inspired by bringing the immersive experience of a fashion runway into the store digitally, with clean, modern design elements emphasizing frames to guide the viewer's focus to the products.

Colect

Branding

2022

Process

Concept Development & Strategy

Collaborated with stakeholders to deeply understand the company’s vision, goals, and the essence of its role in the fashion industry.

Created a new brand concept centered on digital transformation, blending the allure of the fashion catwalk with a user-friendly, adaptable design aesthetic.

Developed a strategic framework to ensure that all visual elements aligned with the company's core narrative and future aspirations.

Design Execution

Updated the logo to maintain its recognisability while incorporating refined frame and line elements to reflect the concept of focus and clean design.

Refreshed the brand's colour palette and typography to enhance modernity and align with current design trends in the fashion tech industry.

Designed a website that visually brought the concept to life, integrating sleek layouts and frame elements to mimic the curated, high-fashion experience.

Brand Guideline Development

Created a detailed and visually engaging brand guideline to ensure consistent application of the new concept across all touchpoints.

Included clear directives on logo usage, colour schemes, typography, and the conceptual approach for future designs.

Ensured the guideline could be seamlessly handed over to a team of designers for implementation and scaling.

Outcome

Delivered a refreshed brand identity that successfully balanced Colect’s legacy with its forward-looking aspirations in the fashion tech space.

The new design concept strengthened the company’s positioning as a modern, innovative solution provider while resonating with its target audience.

The updated website showcased the brand’s transformation and provided an elevated user experience that supported Colect’s mission.

The comprehensive brand guideline empowered the design team to maintain cohesion and alignment, ensuring the brand’s consistency across all future projects.

Branding Designer

Merging Legacy with Modern Fashion Tech

Colect

Branding

2022

Process

Concept Development & Strategy

Collaborated with stakeholders to deeply understand the company’s vision, goals, and the essence of its role in the fashion industry.

Created a new brand concept centered on digital transformation, blending the allure of the fashion catwalk with a user-friendly, adaptable design aesthetic.

Developed a strategic framework to ensure that all visual elements aligned with the company's core narrative and future aspirations.

Design Execution

Updated the logo to maintain its recognisability while incorporating refined frame and line elements to reflect the concept of focus and clean design.

Refreshed the brand's colour palette and typography to enhance modernity and align with current design trends in the fashion tech industry.

Designed a website that visually brought the concept to life, integrating sleek layouts and frame elements to mimic the curated, high-fashion experience.

Brand Guideline Development

Created a detailed and visually engaging brand guideline to ensure consistent application of the new concept across all touchpoints.

Included clear directives on logo usage, colour schemes, typography, and the conceptual approach for future designs.

Ensured the guideline could be seamlessly handed over to a team of designers for implementation and scaling.

Outcome

Delivered a refreshed brand identity that successfully balanced Colect’s legacy with its forward-looking aspirations in the fashion tech space.

The new design concept strengthened the company’s positioning as a modern, innovative solution provider while resonating with its target audience.

The updated website showcased the brand’s transformation and provided an elevated user experience that supported Colect’s mission.

The comprehensive brand guideline empowered the design team to maintain cohesion and alignment, ensuring the brand’s consistency across all future projects.

More work

Resengo

Branding

Resengo

Branding

Resengo

Branding

RocketX

Visual Design

RocketX

Visual Design

RocketX

Visual Design